Dr. Alexander Amosu is an award-winning serial entrepreneur with over 25 years of experience building and scaling successful businesses. Renowned for his innovative approach to creating luxury brands, Alexander has worked with high-profile clients, including global icons like Lewis Hamilton, Alicia Keys, 50 cent, Queen Latifah and many more high profile celebrities.
He holds the Guinness World Record for designing the world’s most expensive suit, a testament to his ability to redefine the boundaries of luxury and craftsmanship. Additionally, he created 100 limited-edition diamond key necklaces, with No. 1 worn by Alicia Keys and No. 2 by Queen Latifah.
Alexander’s entrepreneurial journey began with a passion for technology, leading him to establish the UK’s No.1 provider of mobile ringtones company which he later sold for £1.9m. His company’s runaway success captured widespread media attention, landing him appearances on GMTV, Channel 4’s Flash documentary, BBC2’s Mind of a Millionaire, and an interview on Ruby Wax’s daytime programme.
In 2018, he founded Lux Afrique Polo Day, a pioneering event merging polo sport and entertainment. The event has become a must-attend networking platform for high-net-worth individuals from Across Africa and the world.
His latest venture, Lux Afrique Boutique, is Africa’s first online luxury retail platform, revolutionizing access to high-end brands for discerning clientele across the continent. Under his leadership, the platform has become a transformative force in global luxury e-commerce delivering to all 54 countries in Africa. He has also created a number of powerful partnerships with some of the world’s biggest brands, including Louis Vuitton, Clive Christian, Faberge, Prada, Dior, Chanel, Cartier, Chopard, Franck Muller, David Morris, Hennessy, Louis XIII and more.
Alexander’s accomplishments include being ranked No. 98 on The Telegraph’s list of the UK’s most powerful British businesspeople in technology and telecoms and being featured in The Sunday Times’ “Top 40 Under 40” list.
He also served as a Dragon on the Nigerian version of the BBC’s Dragons’ Den, supporting and investing in emerging businesses. In recognition of his contributions, he was awarded an honorary Doctorate of Business Administration by London Metropolitan University.
Through Lux Afrique, Alexander continues to blend lifestyle services, exclusive events, and strategic marketing initiatives, crafting a narrative that celebrates African excellence and redefines global luxury standards.