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The Lux Afrique Jewellery, Watches & Home Expo (LAJWH) is Africa’s premier luxuryexhibition platform, purpose-built to connect the world’s finest jewellery, watch, and homedécor brands with the continent’s most valuable community of high-net-worth consumers andtrade professionals.
Taking place 9–11 October 2026 at the Lagos Continental Hotel, Nigeria, LAJWH bringstogether three of the most aspirational categories in luxury lifestyle — fine jewellery, precisiontimepieces, and luxury home — under one roof, in one of Africa’s most dynamic andcommercially significant cities
LAJWH operates a unique dual-market format, designed to drive commercial results for exhibiting brands across two channels simultaneously.
On the consumer side, we bring qualified high-net-worth individuals who arrive with genuine purchase intent collectors, entrepreneurs, affluent professionals, and diaspora visitors who are ready to buy. This is a curated, transactional environment, not a browsing exercise.
On the trade side, we convene the professional community that brands need to build lasting presence across Africa regional distributors, multi-brand retailers, independent boutique buyers, interior designers and fit-out specifiers, luxury hotel procurement teams, corporate gifting buyers, e-commerce platforms, and authorised dealer networks actively seeking newlines to represent. Whether a brand is looking to close a sale on the day or sign a distribution agreement that unlocks an entire region, LAJWH is built to facilitate both.
Brands that exhibit at LAJWH enter a live, revenue
generating environment supported by a fullprogramme of commercial opportunities:
A live transactional environment where brands can sell directlyto qualified consumers during the event.
Pre-arranged private viewings for ultra-high-net-worthclients, facilitated through our concierge programme.
Opportunities to present your heritage, craftsmanship, or new collections to a captive, engaged audience.
Full editorial support across the Lux Afrique digital andprint platforms reaching affluent African and diaspora audiences.
Our team follows up leads and trade connectionsmade at LAJWH over the 90 days following the event, extending your commercialreach well beyond the three days.
For luxury home brands, direct access to Africa’s leading interior designers, fit-out specialists, and luxury property developers driving the continent’s most significant residential and hospitality projects.
LAJWH is produced by Lux Afrique Group, a multi-channel luxury media, events, retail, and concierge ecosystem with over a decade of experience cultivating Africa’s most valuable luxury consumer community. The Group’s divisions work in concert:
Delivers editorial reach across digital and print, giving exhibitingbrands integrated coverage to affluent African and diaspora audiences.
The only online luxury retail destination reaching high-net-worth consumers across all 54 countries in Africa, giving brands unrivalled e-commerce access to the entire continent.
Manages private client relationships and facilitates UHNW introductions, including pre-arranged VIP appointments at the expo.
Now in its eighth year and the largest African polo event inthe world, attracting over 4,500 attendees annually, a testament to our long trackrecord of delivering world-class luxury experiences that attract LVMH-level brandpartners.
Exhibiting at LAJWH means entering a relationship with an organisation that maintains active,ongoing engagement with Africa’s luxury community 365 days a year. The expo is thecentrepiece. The Group is the infrastructure behind it.
Enquire about exhibition packages, sponsorship, and VIP partnerships:
Email: hello@lajwh.com
Website: www.lajwh.com
